Question: 1. Have students use a search engine to research Sonys efforts to build a brand community. 2. Research other similar facilities that might compare to

1. Have students use a search engine to research Sony’s efforts to build a brand community.
2. Research other similar facilities that might compare to the Sony Metreon. How do they share common attributes and goals that are relevant for customer relationship management?

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1 A great place to start would be to browse Sonys attempts at social networking Faceboo... View full answer

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