Question: 1. What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm? 2. How

1. What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm?
2. How would you try to address those tensions?
3. Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship.

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1 Possible major tensions may arise because the two organizations may have personnel with different training and motivations may operate under different time horizons and may pursue different economic ... View full answer

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