1. What does Recycline feel is essential to making green products mainstream?
2. What are consumers wary of when it comes to green marketing and green companies?
For an environmentally conscious consumer-product company like Recycline, it is essential that the customer understands and believes the “green story” behind their products. This means marketing both to retail partners in order to get the products on store shelves as well as marketing directly to consumers to make product sales. Recycline wants consumers to know that participating in the green marketplace doesn’t mean that customers have to make sacrifices.