1. What is Boston Pizza's value proposition? 2. Does Boston Pizza's value proposition extend beyond customers and...

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1. What is Boston Pizza's value proposition?
2. Does Boston Pizza's value proposition extend beyond customers and into the community in which it has a location?
3. To which marketing segments does Boston Pizza appeal?

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Question Posted: Aug 04, 2017 09:41 AM

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1. What is Boston Pizza's value proposition? 2. Does Boston Pizza's value proposition extend beyond customers and...

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1 A brands value proposition is the set of benefits or values it promises ...View the full answer

Marketing An Introduction

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