1. What is it about Monsters brand image that makes it effective? (Hint: What tips does Chapter...

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1. What is it about Monster’s brand image that makes it effective? (Hint: What tips does Chapter 15 provide regarding brand image and logo design?)
2. How can good packaging help a product?
3. Why is labeling an important part of the packaging for energy drinks like Monster?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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