1. What management, organization, and technology issues had to be addressed when implementing Business Sufficiency, Business Sphere, and Decision Cockpits?
2. How did these decision-making tools change the way the company ran its business? How effective are they? Why?
3. How are these systems related to P& G’s business strategy?

Procter & Gamble (P& G) is one of the biggest consumer goods companies in the world, with 127,000 employees across 180 countries, 300 brands, and $ 82 billion in revenues in 2011. P& G is regularly ranked near the top of lists of “most admired companies” for its ability to create, market, and sell major consumer product brands. A major reason for P& G’s success has been its robust information technology and willingness to pursue new IT innovations to maintain a competitive advantage in its industry.
To that end, P& G has made it its goal to digitize its processes from end to end and to fundamentally change the way it gathers, reports, and interprets data. While P& G is trimming costs from other areas of the business, its Global Business Services division is building analytics expertise and undertaking new analytical solutions such as Business Sufficiency, Business Sphere, and Decision Cockpits.