1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have...

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1. What micro environmental factors have affected Sony's performance since 2000?
2. What macro environmental factors have affected Sony's performance during that period?
3. What stands in the way of Sony's success today?

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:10 AM

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1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have...

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1 The Company Sony didnt lose the capabilities that made it great But its rigid engineering culture did not adjust to changing times Internal conflict ...View the full answer

Principles of Marketing

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