1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have...

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1. What micro environmental factors have affected Sony's performance since 2000?

2. What macro environmental factors have affected Sony's performance during that period? ,

3. What stands in the way of Sony's success today?

4. Given Sony's current situation, what recommendations would you make to Hirai for the future of the company?

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Aug 31, 2018 09:23 AM

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1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have...

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Principles of Marketing

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