Question: 1. What problems might have contributed to the firms poor performance? 2. Although several problems were encountered in implementing the business plan, the primary reason

1. What problems might have contributed to the firm’s poor performance?
2. Although several problems were encountered in implementing the business plan, the primary reason for low profits turned out to be embezzlement. Martin was diverting company resources for personal use, even using some of the construction material purchased by the company to build his own house. What could Rose have done to avoid this situation? What are his options after the fact?

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