Question: 1. Which financial services are most important to Carla and Ed Johnson? 2. What efforts are the Johnsons currently making to assess their use of

1. Which financial services are most important to Carla and Ed Johnson?

2. What efforts are the Johnsons currently making to assess their use of financial services in relation to their own financial activities?

3. How should the Johnsons assess their needs for financial services? On what basis should they compare financial services?

4. What should the Johnsons do to improve their use of financial services?

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