1. Which market targeting strategy is Dove following? Justify your answer. 2. Write a positioning statement for...
Question:
2. Write a positioning statement for Dove Men Care.
3. Can Dove and Dove Men Care continue to succeed as side-by-side brands? Why or why not?
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1 The strongest case can be made for differentiated as a targeting strategy If Dove were using an un...View the full answer
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