Discuss the criteria that should be evaluated in determining which differences a company should promote in its

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Discuss the criteria that should be evaluated in determining which differences a company should promote in its products.(Objective 4) (AACSB: Written and Oral Communication)

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:11 AM

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Discuss the criteria that should be evaluated in determining which differences a company should promote in its

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