1. Which stakeholder group did the company fail to satisfy?
2. The competitive landscape of the women's athletic apparel market is widening with Lululemon at the forefront. A hyper-competition is rising in this industry. The current influx could be due to what?
3. The strategic management process at Lululemon has been severely compromised with drops in stocks, negative media stories, and changes in leadership. Which part of the A-S-P process should Lululemon reconsider if it wants to truly understand the root of its challenges and determine the best path to stay ahead of emerging competitors?