1. Who are BP€™s stakeholders? How might each view BP€™s environmental practices?
2. Where does BP fall on the Shades of Corporate Green chart in Exhibit? Why?
3. With oil and gas production growing by 5% a year, BP will not be able to keep its emissions at the 2002 level. In the video, one BP executive argues that BP should be allowed to increase its emission levels based on €œcredit€ from its sizable emission reductions and its promotion of €œcleaner€ energy forms such as natural gas in previously coal-based markets. Do you think this is socially responsible? Why or why not?

While stories of greedy and unscrupulous business executives have dominated the business news during the last few years, one innovative leader for BP (BP) has been at the forefront of social responsibility by demonstrating a commitment to preserving the world€™s fragile environment. Lord John Browne, Group Chief Executive to the second largest company in the world, earning him more than $30,000 a day, is consistently recognized as one of the 100 most influential British executives, according to the British Newspaper The Times. Browne is keenly aware of BP€™s responsibility to protect and preserve the earth€™s fragile environment. As a top executive, he sets the tone for BP€™s culture of environmental responsibility.
Exhibit

stakeholders? How might each view BP€™s">

Activist Approach Sustainability; Actively conserve the environment Stakeholder Approach Address multiple stakeholder concerns Market Approach Respond to customers Legal Approach Satisfy legal requirements regarding environmental conservation