Question: 1. Why Cafe-Mom wouldnt have just used Facebook or another established social networking platform, rather than investing the extra money in building its own website?

1. Why Cafe-Mom wouldn’t have just used Facebook or another established social networking platform, rather than investing the extra money in building its own website?
2. If a number of Cafe-Mom members signed a petition asking the company to get rid of the advertising on the site, how should the company respond? Why?
3. Member registration at Cafe-Mom is limited to women only. Why do you think the company would have made this choice, given that so much of the information on the site is valuable to fathers as well?

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