1. Will interactive television catch on with consumers? What might be slowing the adoption of this innovative advertising technique?
2. Discuss the types of products or services that would benefit most from interactive television advertising.

Have you ever watched your favorite television program and wished you could immediately buy the clothes your favorite character was wearing or learn more about the car he or she was driving? Or how about ordering a pizza while watching an ad? Well, now you can—with interactive television. Marketers are increasingly using this vehicle to interact with consumers. For example, Unilever, one of the largest consumer packaged-goods companies, is banking on consumers wanting more information and interactivity from their televisions and is planning several interactive TV-ad deals with DIRECTV and Comcast cable.
Interactive TV works by providing links, known as triggers, that when clicked take viewers into a longer advertisement. These longer ads, called long-form or long-tail advertising, provide opportunities for deeper interaction.