Recommend three advertising media for a campaign to introduce a new line of mens personal care products

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Recommend three advertising media for a campaign to introduce a new line of men’s personal care products under a LeBron James label.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:40 AM

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Recommend three advertising media for a campaign to introduce a new line of mens personal care products

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Principles of Marketing

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