List the steps for a typical new task buying process. What is product value analysis and in

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List the steps for a typical new task buying process. What is product value analysis and in which step of the buying process does it occur?

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:11 AM

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List the steps for a typical new task buying process. What is product value analysis and in

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Principles of Marketing

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