a. Are there any differences between the basic functions of marketing research in a domestic environment and

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a. Are there any differences between the basic functions of marketing research in a domestic environment and those in an international environment?
b. Why is the international research process considered more complicated than the domestic research process?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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