A bottle of Asacol, a drug for controlling intestinal inflammation, is more expensive than a bottle of

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A bottle of Asacol, a drug for controlling intestinal inflammation, is more expensive than a bottle of the same drug as a generic product. Consumers accuse pharmaceutical manufacturers of unfair markups when the brand price is compared to the lower price of the generic product. As a marketer at a pharmaceutical company, how would you defend the higher prices for your company's branded products?

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Shameen Tahir

The following are details of my Areas of Effectiveness. The following are details of my Areas of Effectiveness English Language Proficiency, Organization Behavior , consumer Behavior and Marketing, Communication, Applied Statistics, Research Methods , Cognitive & Affective Processes, Cognitive & Affective Processes, Data Analysis in Research, Human Resources Management ,Research Project, Social Psychology, Personality Psychology, Introduction to Applied Areas of Psychology, Behavioral Neurosdence , Historical and Contemporary Issues in Psychology, Measurement in Psychology, experimental Psychology, Business Ethics Business Ethics An introduction to business studies Organization & Management Legal Environment of Business Information Systems in Organizations Operations Management Global Business Policies Industrial Organization Business Strategy Information Management and Technology Company Structure and Organizational Management Accounting & Auditing Financial Accounting Managerial Accounting Accounting for strategy implementation Financial accounting Introduction to bookkeeping and accounting Marketing Marketing Management Professional Development Strategies Business Communications Business planning Commerce & Technology Human resource management General Management Conflict management Leadership Organizational Leadership Supply Chain Management Law Corporate Strategy Creative Writing Analytical Reading & Writing Other Expertise Risk Management Entrepreneurship Management science Organizational behavior Project management Financial Analysis, Research & Companies Valuation And any kind of Excel Queries.

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:06 AM

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A bottle of Asacol, a drug for controlling intestinal inflammation, is more expensive than a bottle of

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