Question: A buyer is trying to decide from which vendor to buy a certain item. The item can be purchased as either a manufacturer brand or

A buyer is trying to decide from which vendor to buy a certain item. The item can be purchased as either a manufacturer brand or privater label brand. Using the following information, determine which vendor the buyer should use.

Importance Weight Issues Manufacturer Private-Label rand rand Vendor reputation Service Meets delivery dates Perceived merchandise quality Markup opportunity Demand-generating ability Promotional assistance

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