A carefully defined purpose is essential for every message, but particularly so with marketing messages. These persuasive
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a. To persuade everyone who visits the H&R Block website to order a copy of TaxCut software within two hours of landing on the website.
b. To persuade people who do their own taxes but have never used tax software to visit the H&R Block website and order a copy of TaxCut software.
c. To persuade at least 75 percent of all visitors to the H&R Block website to learn more about the advantages of using software to prepare their taxes.
d. To persuade people who do their own taxes but have never used tax software to visit the H&R Block website to learn more about the advantages of using software to prepare their taxes.
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Related Book For
Excellence in Business Communication
ISBN: 978-0136103769
9th edition
Authors: John V. Thill, Courtland L. Bovee
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