A chain of bookstores wants to model sales for two purposes. First, they want to be able to establish norms that can be used to evaluate the performance of store managers (i.e., they want to be able to predict the sales of an "average" store, so they can judge the input of each manager). Second, they want to evaluate potential locations for new stores.
a. Identify the variables that should be included in the model for the first purpose.
b. How would those variables be measured?
c. Identify the variables that should be included in the model for the second purpose.
d. How would those variables be measured?