Question: A clothing store manager is considering three possible locations for a new branch. Following are important factors and factor scores that resulted from her analysis.

A clothing store manager is considering three possible locations for a new branch. Following are important factors and factor scores that resulted from her analysis. Which location would you recommend. What are the pros and cons of this solution?
Factor/site weight city center mall suburban house
Rent .5 1 2 4
Traffic .3 3 4 1
Distance from competitors .2 3 4 3

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