A common challenge in marketing communication is distilling a long list of features to a single compelling message that can serve as the product's "headline." Review the following list of features and benefits (extracted from various communications presented by CafeMom and its business partners):
• The experiences of thousands of moms are now aggregated in a single place online.
• Connect with moms like you; search for moms by personal and family challenges, interests, age of kids, or location.
• Get and give support; find support and swap advice with other moms on a wide range of topics that matter most to you.
• Post questions online and get input from mothers who've been there before.
• Joining CafeMom is absolutely free.
• Setting up your own personal profile is fast and easy.
• Join groups who share your likes and concerns.
• Write as much or as little as you want to share in your personal profile.
• You have complete control over the privacy of your information.
Which of these statements is the best single-sentence encapsulation of the wide range of benefits that CafeMom offers? Obviously, a single sentence can't communicate every point listed; think more about an initial, high-level message that will entice people to keep reading.
a. Connecting and collecting; caring and sharing: The online community at CafeMom lets you network with other moms and find information you can use to help make motherhood successful and satisfying.
b. The online community at CafeMom lets you connect with other moms and find valuable information to help make motherhood successful and satisfying.
c. CafeMom offers moms everywhere a unique online experience.
d. CafeMom offers the best moms everywhere an absolutely unique online experience, with unparalleled access to valuable knowledge and rewarding camaraderie.