A company sells two products, Product A and Product B. Assume that the variable costs for each product are $7. In a particular market, men and women value the two products as follows:

(a) If management is considering offering a bundle containing both products, what is the maximum price that could be charged for this bundle? Justify your answer.
(b) If the company€™s goal is to maximize profits, should these products be offered only bundled together, offered only separately, or offered both bundled together and separately? Justify your answer.

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Value to the Customer Men (50% of market) Women (50% of market) Product A S12 $14 Product B $15 $11