Create a segmentation, selection and focus model that allows the PUMA company in Mexico to determine its
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Create a segmentation, selection and focus model that allows the PUMA company in Mexico to determine its customer, where to find it and how to generate value given its model.
7) Selection of the most profitable segment and justification.
8) Describe 5 marketing mix strategies aimed at the target of point 7
Related Book For
Statistics For Business Decision Making And Analysis
ISBN: 9780321890269
2nd Edition
Authors: Robert Stine, Dean Foster
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