Question: A CRM program focuses on building relationships with a retailer's better customers. Some customers who do not receive the same benefits as the retailer's best

A CRM program focuses on building relationships with a retailer's better customers. Some customers who do not receive the same benefits as the retailer's best customers may be upset because they are treated differently. What can retailers do to minimize this negative reaction?

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On one hand retailers may feel that the minimum negative reaction from customers would be to not patronize the retailer again If this segment of custo... View full answer

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