A CRM program focuses on building relationships with a retailer's better customers. Some customers who do not
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On one hand retailers may feel that the minimum negative reaction from customers would be to not patronize the retailer again If this segment of custo...View the full answer
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Related Book For
Retailing Management
ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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