Question: Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young, single woman and for a retired couple with

Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young, single woman and for a retired couple with limited income (see the accompanying table). What can the national retail chain do to increase the chances of the retired couple patronizing its dealership? You can use the multiattribute model template on the student side of the book’s website to analyze this information.

IMPORTANCE WEIGHTS PERFORMANCE BELIEFS Young, National Single Retired Local Gas Service Local

IMPORTANCE WEIGHTS PERFORMANCE BELIEFS Young, National Single Retired Local Gas Service Local Car Performance Attributes Woman Couple Station Chain Dealer Price Time to complete repair Reliability Convenience 28280 10 1593 9523 10 3 9 7 7 10 6 5

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