A large retail chain focusing on athletic shoes has noticed some recent slippage in same-store sales, in
Question:
a. Assuming that you planned to conduct exploratory research, how might a literature search be employed?
b. Given this is a large retail chain, is there any value to conducting data mining of store sales histories? Does the decrease in suburban store sales compared to the increase in urban store sales impact your data mining decision?
c. Discuss two ways in which case analyses could be conducted to provide useful information.
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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