Question: a. Prepare a cross tabulation of the data on Industry (rows) and Brand Revenue ($ billions). Use class intervals of 25 starting at 0 for
a. Prepare a cross tabulation of the data on Industry (rows) and Brand Revenue ($ billions). Use class intervals of 25 starting at 0 for Brand Revenue ($ billions).
b. Prepare a frequency distribution for the data on Brand Revenue ($ billions).
c. What conclusions can you draw about the type of industry and the brand revenue?
d. Prepare a cross tabulation of the data on Industry (rows) and the 1-Yr Value Change (%). Use class intervals of 20 starting at 60 for 1-Yr Value Change (%).
e. Prepare a frequency distribution for the data on 1-Yr Value Change (%).
f. What conclusions can you draw about the type of industry and the 1-year change in value?
Table 2.12 data for 82 of the most valuable brands
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Brand Value 1-Yr Value Change (%) 10 23 Brand Revenue Brand Accenture Adidas Allianz Amazon.Com Technology Industry Other Other Financial Services ($ billions) 9.7 8.4 6.9 14.7 ($ billions) 30.4 14.5 130.8 60.6 44. Heinz Herms Consumer Packaged Goods Automotive & Luxurv 5.6 9.3 20 4.5 Wells Fargo Financial Services Zara 91.2 13.5 Other 9.4
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a Brand Revenue billions b Brand Revenue billions Frequency 025 41 2550 14 5075 10 75100 5 ... View full answer
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