A survey researcher reports that 205 usable questionnaires out of 942 questionnaires delivered in our mail survey

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A survey researcher reports that “205 usable questionnaires out of 942 questionnaires delivered in our mail survey converts to a 21.7 percent response rate.” What are the subtle implications of this statement?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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