A survey was conducted to examine the effects of pharmaceutical drug advertising on physician practices. Self-administered questionnaires

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A survey was conducted to examine the effects of pharmaceutical drug advertising on physician practices. Self-administered questionnaires were delivered to randomly selected physicians in various practice types: general practice, family practice, and internal medicine. Physicians reported on their attitude toward drug advertising and on the influence of drug advertising on their prescription-writing habits. Likert Scale measurements were used in the survey (1 = Strongly disagree, 5 = Strongly agree; the higher the score, the more favorably disposed the respondent is to advertising). The sample data are presented in the following table and in the accompanying computer output.
A survey was conducted to examine the effects of pharmaceutical

a. Suppose that an ANOVA is to be performed to compare the average attitude toward advertising for the different practice types. State precisely the ANOVA model for these data.
b. Complete the ANOVA table in the computer output for the model in part (a).
c. Test whether the physician types differ significantly in average attitude toward advertising.
d. Use Scheffe's method to locate differences between pairs of means.
e.-h. Repeat parts (a)-(d) with regard to influence on prescription-writing habits.
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A survey was conducted to examine the effects of pharmaceutical
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Applied Regression Analysis and Other Multivariable Methods

ISBN: 978-1285051086

5th edition

Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg

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