Question: A TV program has a rating of 17.6. With approximately 114.7 million television households in the United States as of 2012, what is that programs

A TV program has a rating of 17.6. With approximately 114.7 million television households in the United States as of 2012, what is that program’s CPM if a 30-second commercial costs $600,000? Now assume that an advertiser’s target audience consists only of people aged 25 to 54, which constitute 62 percent of the program’s total audience. What is the CPM-TM in this case?

Step by Step Solution

★★★★★

3.46 Rating (162 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

A rating of 176 means that the program is watched in ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

512-B-M-A (448).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

There are approximately 113 million television households in the United States. A ratings service would like to know, within 5 percentage points and with 95% confidence, the percentage of these...

There are approximately 109 million television households in the United States. A ratings service would like to know, within 5 percentage points and with 95% confidence, the percentage of these...

The best-known credit rating for consumers in the United States is the FICO score (named for the company Fair Isaac). The score ranges from 300 to 850, with higher scores indicating that the consumer...

A TV program has a rating of 17.6. With approximately 114.7 million television households in the United States as of 2012, what is that programs CPM if a 30-second commercial costs $600,000? Now...

A TV program has a rating of 17.6. With approximately 112.8 million television households in the United States as of 2008, what is that programs CPM if a 30-second commercial costs $600,000? Now...

ATV program has a rating of 17.6. With approximately 109.6 million television households in the United States as of 2005, what is that programs CPM if a 30- second commercial costs $600,000? Now...

A TV program, Friends, has a rating of 17.6 (Assume approximately 118.4 million television households in the United States). Nike wants to advertise a 30-second commercial during the show, Friends....

Please refer to information provided for The Fashion Channel on pg. 6 of the case. 1.) Please show how the relative contribution in percentage of TFCs two revenue streams to total revenue will change...

Using the pages below, answer the following questions; Chapter 10 Read P.218- 223 Answer 223 Q.1-3 Read P.224-234 Answer P.234 Q.1-3 AS YOU READ . -. . YOU WILL LEARN ' To dene entertainment...

the forces controlling its profitability (e.g., Five Forces analysis). Is Best Buy positioned for long-term profitability? Best Buy Co., Inc. By 2017, the value of Best Buy's stock climbed over 200...

You are writing an analytical report on the U.S. sales of your newest product. Of the following topics, identify those that should be covered in the report's introduction, body, and close. Briefly...

You own a business that specializes in designing and producing roofs for houses in central Texas. Your annual costs include office rent of $14,400, salaries for four designing engineers of $240,000,...

An issue of common stock.s most recent dividend is 3 . 2 5

The consolidated statements of changes in financial position for Mackenzie Financial Corporation for the years ended March 31- i995> 1994, 2-nd 1993 are pre sented in Exhibit 3~23- Mackenzie...

A. Review Microsoft and Nokia alliance described in a STRATEGY APPLICATION in this chapter. Identify the strategy underpinning this alliance. Is this an effective counter to the strength of...

Examine the material presented in the GLOBAL APPLICATION concerning BPs Russian alliances. Use an Internet search to update on the status of BPs Russian ventures. What does this case illustrate about...

Visit the website www.alliancestrategy.com and review the presentations and material available at the site. Summarize what factors should be considered in making alliances between organizations...

THE ANSWER IS NOT 4.92% I ALREADY SUBMITTED THAT AND IT WAS NOT CORRECT. The Cullumber Products Co. currently has debt with a market value of $300 million outstanding. The debt consists of 9 percent...

The operating profit benchmarks on p.6 of each issue of the GLO-BUS Statistical Review showing the industry-low: industry-average, and industry-high values for operating profit per camera sold in...

OpenSeas, Inc. is evaluating the purchase of a new cruise ship. The ship will cost $505 million, and will operate for 20 years. OpenSeas expects annual cash flows from operating the ship to be $68.6...