Visit the website www.alliancestrategy.com and review the presentations and material available at the site. Summarize what factors

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Visit the website www.alliancestrategy.com and review the presentations and material available at the site. Summarize what factors should be considered in making alliances between organizations effective.
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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