a. Using the steps of both the ISCT and KHK decision-making processes, determine whether American high-tech firms

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a. Using the steps of both the ISCT and KHK decision-making processes, determine whether American high-tech firms should participate in the Great Firewall of China. Provide a detailed evaluation and support for your position with each model that demonstrates clear, insightful critical thinking.
b. Evaluate the differences that are obtained between the two processes. Which process is most similar to the decision you would make using your own personal view? Provide a detailed evaluation and support for your position that demonstrates clear, insightful critical thinking.
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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