Question: According to a recently released study, mascots create more social media buzz than do celebrity endorsers. For example, in the study, the Pillsbury Doughboy scored

According to a recently released study, mascots create more social media buzz than do celebrity endorsers. For example, in the study, the Pillsbury Doughboy scored 10 (highest on the scale) and LeBron James scored 1. In a small group, find an example of another company using a mascot to create social media buzz and suggest ways the company can create even more buzz. How is social media buzz measured?

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