Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure and

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Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure and what are the issues related to this assessment?

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:12 AM

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Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure and

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Even in a recovering economy with marketing budgets again on the rise advertisers are still watching ...View the full answer

Principles of Marketing

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