According to an extensive survey conducted for Business Marketing by Leo J. Shapiro & Associates, 66% of
Question:
According to an extensive survey conducted for Business Marketing by Leo J. Shapiro & Associates, 66% of all computer companies are going to spend more on marketing this year than in previous years. Only 33% of other information technology companies and 28% of non-information technology companies are going to spend more. Suppose a researcher wanted to conduct a survey of her own to test the claim that 28% of all non-information technology companies are spending more on marketing next year than this year. She randomly selects 270 companies and determines that 62 of the companies do plan to spend more on marketing next year. Use α = .05, the chi-square goodness-of-fit test, and the sample data to test to determine whether the 28% figure holds for all non-information technology companies.
Step by Step Answer:
Business Statistics for Contemporary Decision Making
ISBN: 978-0470910184
6th Edition
Authors: Ken Black