Aflac has been an award-winning campaign for years. Explain how its media use has contributed to its
Question:
Aflac has been an award-winning campaign for years. Explain how its media use has contributed to its success. In particular, describe the changes in the new strategy and how the media mix has evolved. If you were a member of the team planning the next year’s campaign, what changes would you recommend? What other media might be useful?
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A combination of traditional TV and print and new media Aflac website was used to first develop awa...View the full answer
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Douglas Makokha
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Related Book For 
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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