After submitting the emergency report on usability frustrations, you realize the company could benefit from a more systematic way of collecting feedback from customers. Which of the following media choices would you recommend and why?
a. Publish the software development manager's e-mail address and invite customers to write to that address whenever they get frustrated with any aspect of the software.
b. Publish a toll-free telephone number that users can call whenever they are frustrated with the software. Operators can record the information and then e-mail the results of each call to the software development manager.
c. Build an Internet link into the software that gives users access to a feedback form whenever they get frustrated or confused. They can instantly record their grievances, and the information will then be transmitted to H&R Block and automatically fed into a searchable database.
d. Create the same form and database described in choice (c) but put the form on the H&R Block website, rather than embedding it in the TaxCut software.