Amazon.com started as an Internet retailer selling books. Then it expanded to music, DVDs, electronics, software, and

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Amazon.com started as an Internet retailer selling books. Then it expanded to music, DVDs, electronics, software, and travel services. Evaluate the growth opportunities in terms of the probability they will be profitable businesses for Amazon.com. What competitive advantages does Amazon.com bring to each of these new businesses?
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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