An interviewer finds when potential respondents ask how much time the survey will take most refuse if

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An interviewer finds when potential respondents ask how much time the survey will take most refuse if they are told 15 minutes. The interviewer now says 10 minutes and finds that most respondents enjoy answering the questions. Is this the right thing to do?
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Business Research Methods

ISBN: 978-1111826925

9th edition

Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

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