Question: As discussed in Chapter 1, a company's business model explains the rationale for why its business approach and strategy will be a moneymaker. This rationale

As discussed in Chapter 1, a company's business model explains the rationale for why its business approach and strategy will be a moneymaker. This rationale sets forth the key components of the company's business approach, indicates how revenues will be generated, and makes a case for why the strategy can deliver value to customers and at the same time be profitable.

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