In this assignment, your team will undertake a macro business analysis of a Canadian case using a standard

set of business analytic tools. This assignment is designed to provide you with an understanding of how

businesses interact within larger social contexts and equip you with key tools for assessing a business's fit

within its environment. The chosen case must be a Canadian business case, or if the major individual case

study is not Canadian, an additional Canadian business case must be included to meet the assignment's

requirements.

Assignment Components

$1.$ Preliminary Case Description

For this part of the assignment, your team will provide a brief overview of the selected Canadian case. Include the

following elements:

$-$ Name of the company and a brief introduction.

$-$ A summary of the business context, industry, and its relevance in the Canadian market.

$-$ Identification of key stakeholders involved in or affected by the business.

$2.$ Case Report

In this section, your team will conduct a comprehensive macro analysis of the selected Canadian case using the

following business analytic tools: Stakeholder Analysis, VRIO Analysis, PESTEL Analysis, and SWOT Analysis. Each

analysis should be presented in a coherent manner with clear headings and subheadings.

a$.$ Stakeholder Analysis

Identify and categorize stakeholders relevant to the case. Analyze their interests, influence, and potential impact on the

business.

b$.$ VRIO Analysis

Assess the company's resources and capabilities using the VRIO framework $($Value$,$ Rarity, Imitability, Organization$).$

Evaluate their potential to provide a competitive advantage.

c$.$ PESTEL Analysis

Analyze the external macro$-$environmental factors $($Political$,$ Economic, Social, Technological, Environmental, Legal$)$

affecting the business and its operations.

d$.$ SWOT Analysis

Evaluate the business's internal strengths and weaknesses along with external opportunities and threats.

$3.$ Class Presentation

Prepare a dynamic class presentation and report that succinctly cover the findings from your case analysis. The

presentation should be engaging, informative, and visually appealing. You have the flexibility to choose the format of

the presentation $($slides$,$ video, etc.$),$ but ensure that you effectively communicate the key points of your analysis and

findings.

Guidelines and Instructions

$-$ Collaborate as a team to ensure all members contribute to the report analysis and presentation.

$-$ Maximize collective intelligence by emphasizing conversation, discussion, and interpretation during the analysis

process.

$-$ Focus on the holistic understanding of the case rather than just task completion.

$-$ Ensure proper citation and referencing of sources used for your analysis.

$-$ Submit your assignments on time to avoid any penalties.

Assessment Criteria:

$-$ Depth and accuracy of analysis using the specified business analytic tools.

$-$ Clarity and coherence in presenting the case description, analysis, and findings.

$-$ Effective incorporation of stakeholder considerations and business context.

$-$ Thoughtful integration of social and contextual factors into the analysis.

$-$ Quality of the class presentation in conveying key points.