Q9. SURVEY DATA ANALYSIS A survey of 300 respondents was conducted to determine their fast food...

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Q9. SURVEY DATA ANALYSIS A survey of 300 respondents was conducted to determine their fast food consumption habits. The survey asked two questions: What work do you do? (To be classified as White or Blue collar) White or Blue How many times do you visit a fast-food restaurant in a week? 1-3 times or 4-6 times 150 customers were classified as white collar. 165 customers were classified as eating fast food 4-6 times a week. 45 customers were classified as blue collar and eating 1-3 times a week. a. Use the information to segment the market into mutually exclusive segments. Identify the segment largest in size and the one likely to produce the largest demand in the market. b. If each white collar customer spends on an average $15 per visit while each blue collar customer spends $10 per visit, rank the segments by the revenue they produce for the restaurant? c. If each dollar spent by the white collar customer produces 50% margin while each dollar spent by the blue collar customer produces 65% margin, rank the segments by the margin they produce for the marketer. Q9. SURVEY DATA ANALYSIS A survey of 300 respondents was conducted to determine their fast food consumption habits. The survey asked two questions: What work do you do? (To be classified as White or Blue collar) White or Blue How many times do you visit a fast-food restaurant in a week? 1-3 times or 4-6 times 150 customers were classified as white collar. 165 customers were classified as eating fast food 4-6 times a week. 45 customers were classified as blue collar and eating 1-3 times a week. a. Use the information to segment the market into mutually exclusive segments. Identify the segment largest in size and the one likely to produce the largest demand in the market. b. If each white collar customer spends on an average $15 per visit while each blue collar customer spends $10 per visit, rank the segments by the revenue they produce for the restaurant? c. If each dollar spent by the white collar customer produces 50% margin while each dollar spent by the blue collar customer produces 65% margin, rank the segments by the margin they produce for the marketer.

Answer rating: 100% (QA)

a The market can be segmented into two mutually exclusive segments based on the survey data 1 White ... View the full answer