Assume that you are a consultant to firms with new products. You have members of the appropriate
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Product A B C D EFG H I Fulfillment of felt need Compatibility Relative advantage Complexity Observability Trialability Nature of group Type of decision Marketing effort Perceived risk 9 8 8 8 8 8 9 2 8 98 9 2 89 7 89 88 9 9 99 9 3 8 87 8 8 91 9 48 88 8 9 8 9 9 2 9 2 9 7 3 8 5 7 8 9 3 7 88 6 77 3 7 6 787 8 6 3 8 7 3 8 7 7 3 7 8 85
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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