Question: Assume you work for a large consumer packaged goods firm, which has discovered that its latest line of snack foods is moving very slowly off

Assume you work for a large consumer packaged goods firm, which has discovered that its latest line of snack foods is moving very slowly off store shelves. Recommend a strategy for listening to what consumers are saying on blogs, review sites, and the firm's website. Describe how your strategy might provide insights into consumers' sentiments about the new product line?

Step by Step Solution

3.64 Rating (165 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

The CPG consumerpackaged goods firm should use an analytics tool to trac... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

1396-B-M-I-M(1189).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!