1. In which channels is Macys attempting to appeal to consumers? 2. What is Macys plan to...

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1. In which channels is Macy’s attempting to appeal to consumers?

2. What is Macy’s plan to attract Millennials?

3. Using the factors for choosing retail partners outlined in the chapter, do you believe that Eva's line of green cosmetics should attempt to get placement in Macy’s?

4. Develop a strategy for Macy’s to promote Eva's line of green cosmetics

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:56 AM

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1. In which channels is Macys attempting to appeal to consumers? 2. What is Macys plan to...

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1 Macys appeals to customers through its brickandmortar stores the Internet and mobile apps 2 Macys has implemented a 400 million renovation effort fo...View the full answer

Marketing

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