Question: At many optical stores you can get your eyes checked and purchase glasses or contact lenses. How is the shopping experience different for the service

At many optical stores you can get your eyes checked and purchase glasses or contact lenses. How is the shopping experience different for the service as compared to the product? Design a strategy designed to get customers to purchase both the service and the product. In so doing, delineate specific actions that should be taken to acquire and retain optical customers.

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